This system prompts you to bid on search terms, or "keywords," you want to trigger your ads in search results. Ad placement (or lack thereof) is determined by the Ad Auction, a 100% automated process that Google and other major engines use to judge the relevance and value of submitted advertisements.
It's technically not possible to pay more to ensure your ads appear more prominently than a competitor’s ads. Many digital marketing agencies offer both SEO and PPC services, but if you want a guide specific to avoiding hiring a bad SEO company, click here.įor your ads to appear in the results of a search engine like Google, it takes more than a fat wallet. The latter is concerned with helping you rank organically, without paying for ads. PPC is not the same thing as SEO (search engine optimization). It’s pretty self-explanatory: You pay every time someone clicks on your ad, but ONLY when they click the ad. PPC stands for pay-per-click advertising. What is PPC advertising? What does PPC stand for? If that sounds like you, read this section first, as it covers everything PPC beginners need to know before they approach an agency. " section below.Īgain, most clients that arrive at the doorstep of an agency have a limited understanding of PPC and Google Ads. If you already understand what PPC is, you can skip to the "11 Questions to Ask. How do you know which type of agency you're working with? We've put together 11 questions you should be asking a Google Ads management agency to ensure you find your unicorn:įirst Things First: Let's Answer Some PPC FAQs We call the former black hat PPC and SEO agencies, and there are plenty of horror stories about the havoc they cause. However, they fall into two general categories: the leeches who thrive by taking advantage of unsuspecting businesses, and the unicorns who put their heart and soul into getting results for their clients. No two search engine advertising companies are quite the same. Not only do they have no idea how Google Ads works they also have no idea how a Google Ads agency works, or what to expect from their current or potential PPC advertising agency. Most businesspeople don't have in-depth knowledge of Google Ads. Showing up in Google search results is all about budget, buyer knowledge, and a sprinkle of unicorn magic. 11 PPC Advertising Questions to Ask Your Google Ads Agency
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